Animal Crossing: Let’s Go For The Female Market
Nintendo knows which side its bread’s buttered on these days. With the DS audience just about a 50/50 split between male
and female gamers, it’s been more successful than anyone at getting girls gaming. So it’s hardly surprising when you see key franchises directly aimed at women, especially when Nintendo knows a large section of its loyal core (male) fanbase will be buying the game in question anyway.
It remains to be seen whether Nintendo of Europe will use similar marketing tactics when it comes to the game’s release on these shores - or, indeed, whether there’s a different ad targeted at Nintendo’s male fans. But either way, this ad works pretty well - even if it perhaps does more to sell the Wii Speak microphone accessory than Crosso itself.
Animal Crossing: City Folk will be released in the US next week, while its PAL equivalent, Let’s Go To The City, is launched on December 5th. I’ll be importing the former and will be starting a new feature - a weekly diary of my adventures in WiiWii village - shortly afterwards.
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