Another week, another award for Nintendo. Reggie Fils-Aime, President of Nintendo of America and hulking man-mountain has just been awarded Brandweek magazine’s Marketer of the Year 2007 for his help in promoting the Wii on its stellar rise to the top.

“One half cheerleader for the brand, one half bully to the competition, he has become, arguably, as much a public figurehead for Nintendo as Mario, Donkey Kong and (his favorite) Link from the Zelda franchise,” reads his write-up.

Most famous for his intentions to kick ass and take names, Reggie’s been a great showman for Nintendo. Always appearing assuredly confident, and never embroiled in the kind of desperate spin exercises that have put something of a damper on his rivals at Sony and Microsoft. For Nintendo themselves, he’s been a refreshing contrast to the soft, polite touch of the Japanese division. His personality reflects the brash, excitable nature of the American market - the flip side of main president Satoru Iwata, and their family friendly image. Undoubtedly, when we first clapped eyes on the Wii, we though it would be a tough sell, but what can we say? Millions sold and Reggie came out spotless. Fils-Aime, we salute you and your unpronounceable name.

Source: Infendo

Bookmark It

This entry was posted on Wednesday, October 10th, 2007 at 8:31 pm by James Lyon
Events, Misc news.