It’s time to strike a pose, ladies and gentlemen. Electronic Arts is celebrating the UK release of MySims on the Wii and DS by launching a range of limited edition accessories by some of the UK’s hottest designers (or so Catwalk Queen tells us). Henry Holland, Giles Deacon, Tatty Devine and Cassette Playa have all jumped into bed with EA, with their designs going on sale from the 8th of October on the MySims website.

Of particular interest is the special slogan tee created by Henry Holland (or House of Holland, as he prefers to be known), which features a bespoke pocket for your DS (£40, above). Elsewhere we have a bag from Giles Deacon featuring his ‘Eek’ character, where you can store your Wii-mote (£35), and a set of vinyl and foil artworks from Cassette Playa that you can plaster your kit with (£15). Perhaps the most whacky of the bunch, however, is an exclusive Wiimote bag designed by Tatty Devine to resemble a sushi tray. Yours for only £150.

With exclusive swag like this, it’s clear that EA is trying to grab the attention of a female demographic. If they were going for the traditional audience of adolescent boys, for example, they would’ve offered stuff like scruffy lumberjack shirts and second-hand Converse trainers. Slaves to fashion? Us? Never!

Source: My Sims accessories

Via Tech Digest

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This entry was posted on Friday, October 5th, 2007 at 9:48 am by Bulent Yusuf
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