D’ye that ringing sound? It’s the sound of cash registers preparing for another festive season. All of which gives Hitwise an excuse to do a survey of the most searched for gadgets in the UK. Quel surprise, the most popular games console in their top ten is the Nintendo Wii, closely followed by the Nintendo DS. Trying very hard not to state the obvious, Hitwise UK research director Robin Goad reckons this data is a key indicator of our planned purchases for the next few months.

“Search term analysis provides great insight into people’s habits and desires. The Nintendo Wii is the most searched for gaming console in the UK, ranking as the sixth most popular gadget heading into Christmas, ahead of the Xbox 360 at number 7 and the Nintendo DS at number 8. There were 5 times as many searches for the Nintendo Wii as the Sony PlayStation 3, which did not make the top 10 gadget list.”

Boring statistical note: the Hitwise study took into consideration the top 2,000 search terms that sent traffic to a Hitwise Custom Category consisting of the top 100 online retail websites in the UK during the four weeks ending 22nd September 2007. Did you understand that? Good, can you tell us what it means then?

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This entry was posted on Tuesday, October 2nd, 2007 at 8:53 pm by Bulent Yusuf
Misc news, Statistics, Websites.