It took a while, but companies other than Nintendo are waking up to the marketing potential of old people playing Wii Sports. Erickson Communities, a chain of retirement homes in the United States, have created a national sports league, and the first event is a Wii bowling tournament.

Four teams from across the nation are duking it out for the honour of being national champions, and if seeing elderly folk talking smack-talk and grimacing like pro-wrestlers doesn’t appeal, best give the video a miss. This is only the first stage of the tournament, with two more videos to follow. Let us know if you like and we’ll post the rest.

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This entry was posted on Tuesday, October 2nd, 2007 at 10:37 pm by Bulent Yusuf
Events, Fitness Freak, Misc news, Video.